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Distributors we work with in the Asia Pacific region are constantly on the search for new and exciting food and beverage brands. With an overwhelming number of distribution opportunities pitched to them on a regular basis, it pays to understand what their top considerations are when choosing who to partner with.
Read MoreEnvironmental and economic factors including international shipping transit times, logistics complexities, compliance costs and import tariffs are increasingly having negative effects on the supply chains of northern hemisphere food and beverage brands wanting to grow their businesses in the Asia Pacific region.
Read MoreOne of the most important stages during the market entry process is the preparation and meeting between the Distributor’s team and Grocery Category Managers. Prior to the meeting, a considerable amount of work needs to be carefully planned, prepared and delivered.
Read MoreOne of the most frequently asked questions we get from brands prior to getting to work for them is “how long does it take to launch in a new Asian export market?” Although there is no guaranteed timeline, there are some important variables that can heavily influence the time it takes to appoint in-market distributors, secure retail listings and get the first purchase order in.
Read MoreAn Advertising and Promotion (A&P) plan is a key component of success, especially in the first two years. The strategy will vary by export market and channel, and Will Gordon, Commercial Director at Incite, shares his expertise to formulate and implement a well-structured plan.
Read MoreThere are many reasons why an export market may be under performing, but more often than not, there are a handful of factors causing the problems and knowing what to look for is the best place to begin. Nada Young, Partner + Head of Client Strategy, shares her tips in this article.
Read MoreSingapore offers food and beverage brands a unique opportunity to communicate with consumers directly as the average Singaporean social media user is savvy and highly engaged online. Nikki Carr, Social Media Coordinator at Incite, shares her thoughts on the characteristics of Singaporean social media users based on her experience developing social media programs for clients in the market.
Read MoreWhen looking at the probability of long-term success for a food and beverage brand entering Singapore, brands often forget that entering the market is not the prize; staying and growing over the long-term is. Maintaining and growing grocery listings through diligent account management is critical to long-term survival. Hugo Morrison-Corley, Asia Sales Manager at Incite, shares his tips for account management in Singapore.
Read MoreSingapore presents great opportunities for food and beverage brands, but with only a small number of retail banners dominating the grocery landscape in Singapore, surviving and growing in the Singapore market requires a strong collaboration between brands and their local importers and distributors. When appointing a local partner, there are many factors to consider and Will Gordon, Commercial Director at Incite, shares his top three.
Read MoreWill Gordon, Commercial Director at Incite, shares his thoughts on what the critical success factors are for brands looking at entering and growing the Australian market, and why import food and drink brands should consider Australia.
Read MoreFelicity Bone, Social Media Coordinator at Incite, shares her expertise on some of the differences between the Philippines, Malaysia, Singapore, and Hong Kong based on the social media programs she has implemented for Incite’s clients in these markets.
Read MoreThe Philippines market presents significant export sales opportunities for F&B brands with a burgeoning premium grocery sector and open-minded and social media savvy consumers who are looking to experience new international brands and product offerings. It’s an exciting time for the Philippines as they grow and emerge as a major economy in Southeast Asia, and a market of choice for food and beverage exporters.
Read MoreCameron Gordon, Founding Partner at Incite, offers timely advice for New Zealand F&B exporters looking to enter the Southeast Asian market in 2024.
Read MoreCameron Gordon, Founding Partner and Head of Client Growth at Incite, shares his top tips for UK food and drink brands exploring foreign markets.
Read MoreOur Social Media Coordinator, Felicity Bone, shares six insights on localising your digital marketing program for your Asian export markets.
Read MoreCameron Gordon, Partner at Incite, shares his thoughts on how to get the fundamentals right and how Incite’s clients are successfully localising their growth strategies in new export markets.
Read MoreCameron Gordon, a Partner at Incite, provides insightful perspectives through an interview on the dynamic landscape in Indonesia
Read MoreCameron Gordon, a Partner at Incite, provides insightful perspectives through an interview on the dynamic landscape in The Philippines
Read MoreCameron Gordon, a Partner at Incite, provides insightful perspectives through an interview on the dynamic landscape in Thailand
Read MoreCameron Gordon, a Partner at Incite, provides insightful perspectives through an interview on the dynamic landscape in Malaysia
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