In-market distribution Reviews

If you’re already exporting your food and beverage products to Singapore, Malaysia, Thailand, the Philippines, Indonesia, Hong Kong, Vietnam, Taiwan, South Korea, Australia, New Zealand and Japan, then you’re ready to start dominating your category.

The first step is to assess your current distribution, share of shelf and price position against key competitors. Once we have a clear picture of your current market coverage we will support you to formulate a very simple, yet effective growth strategy to optimise your distribution and improve sales.

Countries that we work in include Singapore, Malaysia, Thailand, the Philippines, Indonesia, Hong Kong, Vietnam, Taiwan, South Korea, Australia, New Zealand and Japan.

Being in the right stores, at the right price, with great shelf space is critical.

Let’s talk.

 

Improve Your Sales

If you want to optimise your export sales you need to have full visibility over your brand in each market.

 

How It Works

 
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Distribution

Assessing your market coverage, share of shelf & retail price. Get an independent review of your current distribution with a survey of those stores your brand is meant to be in. You’ll find out your actual retail price on the shelf, see any gaps or merchandising issues and understand the expansion opportunities available to you.

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STRATEGY

Using the data collected and leveraging off our experience, we will develop a simple, yet effective strategy for growing your distribution and sales.

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implement

Providing in-market support if the decision is made to continue working with the incumbent distributor. This includes fostering a positive working relationship, managing the day-to-day operations and overseeing the implementation of the strategy. If the decision is made to appoint a new distributor, Incite will identify and engage relevant distributors in the market and work through a process to appoint the best-fit candidate.

 

We would recommend Incite’s services to those F&B brands looking at developing new Asian markets, as well as those wanting to review their business in export markets they are already trading with.
— Export Manager, Kraft Heinz
 
 
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