Why Visibility Matters

Imagine having in-market visibility and a support team with 10 years experience launching F&B brands into Asia.

Start with Incite.

The essence of export success is to understand your market, without bias. The best approach is to gather all relevant information before investing in a new export market, affording you the ability to fine tune your strategy before launch.

There’s no question that you know your brand best but does your team also have the in-market visibility and local experience it needs to understand the mechanics, norms and expectations of your export markets? Particularly one that may be on the other side of the globe.

Striving for maximum visibility, let’s start by asking a few key questions:

• What’s the easiest way to evaluate demand to validate the opportunity?

• What distribution model will you use and what are the opportunities and constraints of each model?

• In which retailers should your products be selling in and what level of investment is required to list into each?

• What export pricing is required to meet your target price position within your category?

• What is the most affordable and effective in-market promotional strategy to begin with?

Due to the high costs of entry into retail across Asia, it is vital that you have an export strategy that answers the above questions if you want to give your brand the best chance of success in a market.

Simply turning up with a generic export price list and some samples without truly understanding the dynamics of an export market can lead to disappointing results.

Need in-market visibility and local experience? Get in touch.

Read more about how we’ve helped develop high growth Asian export markets for our clients.