Insight Series: Merchandising

As part of the Insight Series, watch Sarah Mitchell from New Zealand Supermarket News interview Cameron Gordon, Partner at Incite about merchandising norms in Southeast Asian markets.

Cameron explains where the responsibility lays for merchandising, whether it be the distributor or the retailer and how the costs are managed, the impact of professional merchandising and how to be effective on the shelf longterm. He also provides information about what market entry model produces the best results from a merchandising perspective.

If you are a New Zealand food and beverage brand with plans to grow your ASEAN export business, you may wish to join the NZ-ASEAN Food & Drink Exporters Forum.

---