Insight Series: Marketing and Promotions

As part of the Insight Series, watch Sarah Mitchell from New Zealand Supermarket News interview Cameron Gordon, Partner at Incite about marketing and promotion norms for South East Asia that New Zealand grocery brands can expect when entering these markets.

Cameron explains what types of marketing and promotion opportunities are available in-store and online and who is responsible for covering the cost; tips on how best to understand these forecasted commitments and coordinate with your distributor. He also discusses Incite’s Market Activation service to support clients for digital marketing activities due the to growing demand since the pandemic began.

If you are a New Zealand food and beverage brand with plans to grow your ASEAN export business, you may wish to join the NZ-ASEAN Food & Drink Exporters Forum.

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