Insight Series: In Market Costs

As part of the Insight Series, watch Sarah Mitchell from New Zealand Supermarket News interview Cameron Gordon, Partner at Incite about exporting costs for South East Asia that New Zealand grocery brands can be aware of when entering these markets.

Cameron explains what type of in market costs are required to compete for shelf space in ASEAN markets and the ‘one in, one out’ policy that most retailers take. He also offers some tips around establishing long term physical listing success and why online listings only make up a fraction of total sales.

If you are a New Zealand food and beverage brand with plans to grow your ASEAN export business, you may wish to join the NZ-ASEAN Food & Drink Exporters Forum.

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