Australia Market Update

Incite continues to see strong demand for imported food and drink products in Australian grocery channels. Australia’s grocery sector and consumer base are a perfect match for UK and EU-based food and drink brands given the Australian consumer’s reputation for embracing innovative and new products.

Why Australia?

1.        Scale. A listing with a leading grocery channel can open 900 distribution points; a multi-banner launch can reach 2,500+ points.

2.        Affinity for imported products. Despite being a major food producer, Australia's diverse population drives strong demand for innovative imported brands.

3.        Ease of doing business. If the fundamentals are sound, distributor-retailer relationships are straightforward, with clear expectations and no hidden fees.

Incite recently completed a successful Australian market entry project for Barebells; one of the fastest-growing protein bar brands globally. Here's what they had to say about our partnership:

“We were impressed by the services provided by Incite. The team is very professional and delivered excellent work on a tight timeline. Happy to recommend.” - Magnus Arver, Asia-Pacific & MENA Expansion at Vitamin Well Group

With a highly competitive landscape, Incite conducted an in-depth analysis of the Australian grocery market for Barebells to help them understand what is required to succeed in this market. This led to engagement with best-fit importers and distributors on behalf of the brand, laying a solid platform for the brands market entry into Australia.

Ready to take your next step in Australia? Let’s connect so we can better understand your goals and to discuss how Incite can support you.