Exciting export opportunities await in high-growth Asia Pacific markets.
To ensure a successful launch, you need to have a clear understanding of market dynamics. Review your target markets with us and refine your list based on key fundamentals including market access and barriers, local consumer demand for your category and typical lead times to the first sale.
We work in Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan, South Korea, Australia and New Zealand.
Why Incite?
You’ll benefit from our commercial experience and insights gained over 13 years of successful product launches across the Asia Pacific Region.
How It Works
Retail Distribution Channels & Investment
Identifying suitable grocery and specialty retail channels for your products in target markets and advising retail entry costs (Listing Fees and compulsory A&P). This information will help you understand the retail landscape and the investment required.
Competitor analysis
Surveying your category in key grocery and specialty retail stores to understand your price position vs. your competition. Who are the major competitors in your category and what is their share of shelf and pricing?
cost model
& price strategy
Calculating the target retail price for your products using a unique cost model based on country specific supply chain margins. This includes charting your product’s price position against major competitors.
findings & report
Discuss findings and recommendations before moving into Stage 2: Market Validation.
“We were impressed by the services provided by Incite. The team is very professional and delivered excellent work on a tight timeline. Happy to recommend.”