the next step is to validate interest from target importers and distributors.
Once you have analysed the market and confirmed you’re able to compete and fund the investment required, the next step is to validate interest from target importers/distributors.
A sales pitch that highlights and emphasises all the features that make your product relevant and unique will be used to engage the most relevant distributors in each target market. You’ll get an unbiased review and feedback about the commercial potential for your products.
How it works
Develop a carefully selected list of best-fit importers/distributors, based on their market coverage, brand portfolio, reputation and capabilities.
Develop a winning sales pitch that draws from data collected in Stage 1 and pitch the opportunity to the most relevant distributors in each country.
Facilitate the review of samples with distributors who have expressed genuine interest and obtain unbiased feedback about the potential of the opportunity.
Discuss findings, review distributor feedback and confirm advancement to Stage 3: Distribution Partnerships.