Insight Series: Market Entry Models

As part of the Insight Series, watch Sarah Mitchell from New Zealand Supermarket News interview Cameron Gordon, Partner at Incite about what market entry models are available for New Zealand grocery brands when entering South East Asian markets.

Cameron explains the three key models; In-Market Importer and Distributor, Consolidator and Third Party Logistics provider (3PL) and the pros and cons of each. He also comments on why dealing directly with Supermarkets in South East Asia has its challenges and suggests the most effective model.

If you are a New Zealand food and beverage brand with plans to grow your ASEAN export business, you may wish to join the NZ-ASEAN Food & Drink Exporters Forum.

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