News

READ OUR RECENT EDITORIALS AND FIND OUT WHAT OTHERS HAVE TO SAY ABOUT INCITE IN THE PRESS.
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  • Thomas Tseng, Taiwan Country Manager, INCITE
  • 17 Apr 2018
Food Scandals Drive Demand for Imports

The number of food safety incidents in Taiwan in recent years has been a blessing and a curse for exporters around the world.

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  • Sang Woo Park, Korea Country Manager, INCITE
  • 17 Apr 2018
It's Now or Never in Korea

It’s Cherry Blossom season in Korea right now and clever brands are releasing Limited Edition offers in a trend that is becoming a key strategy to drive sales. Emphasising scarcity with ‘Now or Never’ marketing stimulates action and compels purchasing.

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  • Sang Park, Korea Country Manager, INCITE
  • 05 Apr 2018
Korean Brands Partner for Growth

In order to survive the rapidly changing business environment in Korea leaders in the food sector are searching for new growth by forming alliances. Lotte Confectionary has made a bold move into the Korean cereal market by partnering with Pepsi Co. to manufacture Quaker under license.

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  • Thomas Tseng, Taiwan Country Manager, INCITE
  • 05 Apr 2018
Retailers Respond to Aging Population

Taiwan’s aging population is driving a shift in the type of products being carried by F&B retailers. With the number of senior shoppers exceeding 20% for the first time, retailers are offering a more diverse range of items that cater to the needs of this aging consumer group.

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  • Cameron Gordon, Director, INCITE
  • 22 Mar 2018
Wow Products Where Are You?

Leading industry stakeholders in Hong Kong say the pastry sector hasn’t see a “wow product” since the popular cheese tart, two years ago. Product heroes like the cheese tart often start with a limited time offer (LTO) launch by a leading group, such as Maxims cake shop and are quickly...

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  • Sang Woo Park, Country Manager, Incite
  • 20 Mar 2018
Its Cool to Cook in Korea

Cooking seems to have become a national obsession in Korea. Celebrity chefs enjoy the kind of fame you would normally associate with pop stars. One of the most popular TV shows on air at the moment is a cooking show that brings together celebrity chefs like Gordon Ramsey and local...

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  • Cameron Gordon, Director, INCITE
  • 13 Mar 2018
Regulations Disrupt Malaysia F&B

The F&B sector in Malaysian is facing significant challenges at the moment and a number of top industry players are starting to feel the pinch.

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  • Sang Woo Park, Korea Country Manager, INCITE
  • 12 Mar 2018
Winter Olympics, Giant Burgers and Dumplings

The Winter Olympics in PyeongChang, Korea, attracted more than star athletes this year. Enterprising F&B companies were quick to take advantage of the thousands of hungry tourists with cleaver gimmicks and well placed pop up restaurants.

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  • Nada Young, Director, INCITE
  • 09 Mar 2018
Are you read for FHA?

The biggest event in the F&B calendar in Asia is happening 24-27 April; Food and Hotel Asia (FHA).

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  • Sang Woo Park, Korea Country Manager, INCITE
  • 23 Feb 2018
Soup for Breakfast?

Skipping breakfast in favour of more sleep before the hectic commute to work has become common practice for Koreans. The irony is that people are increasingly aware of the importance of breakfast for their health and performance.

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  • Sang Park, Korea Country Manager, INCITE
  • 08 Feb 2018
Online shopping hits KRW 80 trillion

'Thumb shoppers’ takes 61% of whole market.

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  • Thomas Tseng, Taiwan Country Manager, INCITE
  • 30 Jan 2018
7-Eleven Overtakes QSR in Taiwan

Changing consumer habits due to a fast paced lifestyle has propelled 7-Eleven into the largest chain "restaurant" in Taiwan. With over 5,500 outlets in strategic locations and plenty of ready-to-eat meal options it is by far the most convenient choice for a quick bite.

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  • Sang Park, Korea Country Manager, INCITE
  • 26 Jan 2018
Gift Giving in Korea Drives Demand of Imported Meat

Domestically produced meat, although much more expensive than imported meat, has been a popular gift item in Korea for many years. Its is perceived to have a higher value than imported meat. However, with new regulations forbidding giving gifts with a value over KRW 100,000 to business acquaintances, the sales...

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  • Cameron Gordon, Director, INCITE
  • 23 Jan 2018
Disruptions to Malaysian Wine Sector

The Malaysian government has introduced new requirements on wine imports that have significantly slowed down entry of imported wines into the market. Import licenses for all alcohol importers in Malaysia expired on 31 December 2017 and it could take as long as three to four months for importers to obtain...

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  • Thomas Tseng, Taiwan Country Manager, INCITE
  • 22 Jan 2018
Taiwan Food Service Polarised

Taiwan's foodservice industry can be seen moving into M-shaped development as both premium and economical outlets proliferate while the number of middle-tier operators decreases.

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  • Sang Park, Korea Country Manager, INCITE
  • 19 Jan 2018
Desserts Loved by Men in Korea

Ice creams, sweet pastries and other sticky treats have long been marketed towards women. However, in recent years, consumption of deserts escalated significantly among men in Korea. In the categories of ice cream, jelly, candy and slush, the consumption was higher for men in their 30s than women.

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  • Nada Young, Director, Incite
  • 23 Feb 2018
The Foibles of Forecasting

F&B sector is increasingly numbers driven. 

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  • Cameron Gordon, Director, Incite
  • 17 Nov 2017
The State of F&B in Asia

Asian markets remain a key focus for New Zealand food and beverage companies wanting to grow their export business. While growth prospects remain high over the long-term, challenges exist. Here are some insights gained from F&B distribution partners we work with across Asia on the state of business in each country.

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  • Nada Young, Director, Incite
  • 26 Oct 2017
Winning the Race in Singapore

There’s no doubt that New Zealand companies create great food and beverage products. We’ve got access to excellent raw materials, fresh water and clean air. We have sophisticated technology and we’re innovative.

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  • Nada Young, Director, Incite
  • 26 Oct 2017
High Stakes in Hong Kong

Hong Kong is intense. Just navigating its teeming sidewalks and constant noise can put you on edge. It's a city of Alfa men and women moving from one opportunity to the next, deftly dodging setbacks as they advance towards the next ‘big thing’.

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  • Nada Young, Director, Incite
  • 26 Oct 2017
Supermarket Streakers

Export packaging disrobed. A wise man by the name of Sam Ham (yes, that's his real name) once taught me that people are either Streakers, Browsers or Students. Sam Ham is a world renowned Professor of Communication Psychology at the University of Idaho.

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  • Nada Young, Director, Incite
  • 19 Sep 2016
Taiwan’s Bridge to China

"Let the Golden Goose live." New Zealand’s Food and Beverage (F&B) companies looking for new markets in Asia often view China as the nexus of international trade, but for some, it is a Golden Goose. Motivated by visions of gleaming golden eggs by the container load, some exporters force their way inside...

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  • Nada Young, Director, Incite
  • 19 Jul 2016
Easy Market Validation

It’s easy to drown in data. Statistics about an export market’s GPD, population growth, buying patterns and consumer trends are merely a click way. And yet, extrapolating the relevant information you need to validate new export markets can be extremely difficult.

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  • Nada Young
  • 20 Apr 2016
Asia Slowdown Affects F&B Exporters

According to a recent paper by Citigroup Inc economist Willem Buiter, “the chances of a China lead global slowdown” are precariously high.

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  • Nada Young, Asia Markets Director
  • 20 Apr 2016
Four Asian Tigers

The Four Asian Tigers; South Korea, Singapore, Hong Kong and Taiwan, are resilient, free markets with a thriving middle class and a thirst for international goods. They sit apart from their Asian neighbours as role models for growth and prosperity.

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  • Nada Young, Asia Markets Director
  • 12 Apr 2016
Capitalising on FHA

On 12-15 April, F&B buyers and suppliers from around the world descend on Singapore, in their masses, for the most important international food show in Asia; Food and Hotel Asia (FHA) 2016.

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  • Nada Young, Asia Market Director, Incite
  • 29 Jan 2016
NZ-Korea FTA in Force

Tariffs on New Zealand exports to Korea have tumbled under the NZ-Korea Free Trade Agreement that finally entered into force in December 2015. From duties in excess of 300% on some goods to well below 10% or even zero on key export items. 

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  • Nada Young, Asia Market Director, Incite
  • 27 Jan 2016
Supporting Sales in Asia

Food and beverage is an exciting sector in the high growth markets of Southeast Asia and the East Asian Tigers (Taiwan, Hong Kong and South Korea).  The trouble is, we are not the only nation vying for a piece of the action.

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  • Nada Young
  • 29 Jan 2016
Attractive Pricing for Asia

The drastically lower New Zealand dollar was a dark cloud over New Zealand in September 2015, but its wasn't all bad news. The silver lining was that our Food and Beverage (F&B) sector  rapidly became much more competitive in the global market place.

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  • Cameron Gordon
  • 27 Jan 2016
Leveraging the NZ – Korea FTA

The signing of the New Zealand – Korea FTA is welcome news for New Zealand exporters. South Korea is New Zealand’s fifth largest export market and the FTA will bring tariff savings to a range of sectors that have been suffering under high Korean import tariffs.

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  • Export Incite
  • 23 Dec 2015
New Malaysia GST Causes a Stir

A controversial Goods and Services Tax will take effect from 1 April next year in Malaysia. The rate is fixed at 6 per cent and the existing Sales Tax and Service Tax will be abolished.

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  • Cameron Gordon
  • 23 Dec 2015
HORECA – Critical Mass

Let’s be honest. Volume is the major driver in the food service industry. We all want it and for good reason.

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  • Nada Young
  • 23 Dec 2015
Asia Market Snapshot

For Incite’s Nada Young, flying from city to city across Asia to meet with F&B importers and distributors provides a unique perspective on local market activity and trade flows in the sector.

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  • Nada Young, Director, Incite
Top 10 Tips for SEA Market Visits

Plan ahead. Get your meetings lined up at least four weeks in advance of your trip. Focus on the capitals. Most business is conducted in the major city of each country so plan your itinerary accordingly. Give yourself enough time.

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  • Nada Young, Director, Incite
An Insiders View to Indonesia

It’s easy to get giddy when you think about the potential of Indonesia as an export market. Some 250 million people, a rising middle class and a GDP of 5.1%, which is among the highest in the region.

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Our monthly newsletter is packed full of important news and market insights that impact the F&B sector across high growth markets of Southeast Asia, Hong Kong, Taiwan and Korea

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Address

PO Box 106-260, Auckland, New Zealand, 1143 |
168 Robinson Road, #12-01 Capital Tower, Singapore 068912

Phones

New Zealand Office +64 9 889 0041
Singapore Office +65 6240 6939