Exciting export opportunities await in high-growth Asia Pacific markets - but you need to have a clear understanding of market dynamics to ensure a successful launch.
Use our Market Analysis service to ensure you are presenting an attractive proposition to target distributors across Singapore, Malaysia, Thailand, Indonesia, The Philippines, Hong Kong, Taiwan, South Korea, Australia and New Zealand.
WHAT’S INCLUDED IN THE ANALYSIS
1. Retail Distribution Channels & Investment
Find out which grocery channels are suitable for your products in each market and understand the investment required to list into these stores. You’ll get your own Investment Calculator, curated specifically to your brand, which details the relevant grocery chains and calculates the cost of entry based on the number of SKUs you want to list and the number of stores you are going to enter.
Take a closer look at what we’ll provide:
2. Cost Model & Price Calculator
Your pricing strategy will be an integral component of your success. Getting your position right within your category is essential.
We'll photo survey your category in 2-3 major supermarkets and capture the pricing data of your competitors. Then we will use our unique Cost Model and Price Calculator to plot your retail price position against your competitors.
Take a closer look at what we will provide:
3. Findings & Recommendations
Get a summary of the main findings from the data above and a one on one call with our Head of Client Strategy to talk through the results and discuss next steps.
Take a closer look at what we will provide:
The delivery of our Market Analysis service will provide you with the knowledge to understand if there may be a commercial opportunity for your products in each market. You’ve now laid the foundations to decide to move forward in your export journey.
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“We believe we now have a very strong platform for our goal of becoming the leading imported yogurt brand in Singapore.”
Alan Stowe, Jalna - after completing Market Analysis with Incite