Vietnam has introduced significant changes to its food safety and product registration framework, and while the intention is to strengthen regulatory oversight, the practical implications for brands looking to export food and beverage products into the market will be substantial.
Regulatory updates:
Resolution No. 66.13/2026/NQ-CP and Decree No. 46/2026/ND-CP regulations were issued on 26 January 2026, although customs enforcement has been delayed until 15 April 2026. All imported food products are expected to comply with the new regulations.
The major change:
- Mandatory re-registration within 12 months – All existing products will need to undergo re-registration. Certificates of Analysis (COAs) and supporting documentation will likely need to be updated or re-prepared under new prescribed formats.
While detailed implementation guidelines are still pending, it is clear that this transition will require extensive document preparation, coordination, and regulatory management between brand owners and their appointed food distributor in Vietnam.
The immediate impact?
A significant administrative burden on distributors. Instead of focusing on driving brand growth, expanding distribution, and evaluating new portfolio opportunities, teams will need to allocate considerable time and resources to compliance. For many distributors managing large portfolios, this will temporarily shift priorities from sales to administration.
For brand owners, proactive document preparation and close alignment with local partners will be critical in navigating the transition smoothly. Working with the right export partner for food brands can help minimise disruption and ensure ongoing market access.
At Incite, as export consultants for food brands, we are closely monitoring developments and supporting our partners as more guidance becomes available. If you are reviewing your export plan for Vietnam with the new food safety requirements, get in touch with Incite at getincite@exportincite.com to explore how our team can support your brand.
