Rutherford & Meyer
Rutherford & Meyer is a premium New Zealand artisanal cracker and fruit paste brand, renowned for quality ingredients and sophisticated flavours. They partnered with Incite to expand into high-potential Asia Pacific markets, focusing on Thailand and Indonesia, with the goal of validating commercial viability, identifying the right channels, and connecting with strong in-market partners.
Rutherford & Meyer
MARKET ENTRY +
ACCOUNT MANAGEMENT
Indonesia
Thailand
The Project
Challenge
The brand needed a clear understanding of the competitive landscape, pricing structures, and suitable grocery channels in both markets. They required insight into the costs and commercial feasibility of exporting, along with confidence that potential distributors would align with their brand values and growth ambitions.
Approach
Incite conducted detailed market analysis to map on-shelf competition, channel strategy, value chain analysis, and entry costs. Based on these insights, the team engaged with pre-qualified distributors, facilitating introductions and helping Rutherford & Meyer evaluate potential partners in both Thailand and Indonesia.
Outcome
The insights and partnerships facilitated by Incite provided clarity, confidence, and a strong foundation for the brand to grow in these export markets. Rutherford & Meyer are now partnered with high-caliber importers and distributors in both markets.
“We partnered with Incite to support our entry into Thailand and Indonesian export markets. Incite’s Market Analysis service helped us understand on-shelf competition, end-to-end pricing structures, the grocery channels that are a good fit for our products and the associated costs to enter, as well as the overall commercial viability of these export markets for our products. The Incite team engaged distributors in both markets on our behalf and we were impressed with the caliber of potential partners that they introduced to us. We are excited about the opportunities that these two export markets are presenting for our brand.”