OB Finest
OB Finest Crackers partnered with Incite to expand their premium Australian brand into key Asian markets. Through a combination of strategic market entry planning, distributor management, and digital marketing, Incite helped accelerate OB Finest’s international growth, contributing to the brand’s strong performance and eventual acquisition by Mondelez International.
OB Finest
MARKET ENTRY +
ACCOUNT MANAGEMENT + SOCIAL MEDIA MARKETING
Singapore
Hong Kong
Indonesia
Malaysia
The Project
Challenge
As a fast-growing Australian premium cracker brand, OB Finest sought to expand its strong domestic presence into key export markets across Asia. The experienced team at Fine Food Holdings wanted a structured and strategic approach to market entry, with the right in-market partners to drive long-term, sustainable growth.
Approach
Incite developed a targeted export strategy and implemented a detailed market entry plan across multiple Asian markets. This included distributor selection, channel development, and ongoing account management to ensure executional excellence. Social media marketing initiatives were also rolled out to build brand awareness and engagement in-market, reinforcing OB Finest’s premium positioning.
Outcome
The brand achieved exceptional growth both in Australia and across Asia, becoming one of the businesses strongest export success stories. This momentum ultimately led to OB Finest’s acquisition by Mondelez International, recognising the brand’s impressive market performance and export potential.
“I wanted to thank you and your extended team for your support to Fine Food Holdings and myself in the time we have worked together. Incite’s work ethic is second to none and we are privileged to call you a partner in the industry.”