Little Moons
Little Moons, a phenomenal mochi ice cream brand, partnered with Incite to explore market entry opportunities across South Korea, Malaysia, Taiwan, and the Philippines.
Little Moons
MARKET ENTRY
South Korea
Malaysia
Taiwan
The Philippines
The Project
Challenge
With strong brand traction in the UK and Europe, Little Moons sought to identify which Asian markets offered the right combination of consumer demand, distributor capability, and investment potential. The challenge was to evaluate these markets efficiently and determine where to prioritise entry.
Approach
Incite conducted a comprehensive market analysis, including category surveys, competitive benchmarking, and value-chain mapping. The team provided detailed insights into market conditions, channel structures, and distributor capabilities to guide commercial decision-making.
Outcome
The process enabled Little Moons to make informed investment decisions and progress with its launch in the Philippines. The collaboration gave the brand a clear roadmap for further expansion across Asia.
“Incite played a key role in supporting our market entry projects for South Korea, Malaysia, Taiwan and The Philippines. Their in-depth market analysis, covering the value chain, competitive landscape, and investment requirements, provided critical insights that helped us assess distributor partnerships and market fit. As a result, we are now moving forward with a launch in The Philippines. Throughout the process, the Incite team was highly responsive, collaborative and professional. Their expertise has been instrumental in our expansion strategy and we highly recommend their services to businesses looking to enter new markets.”
