Jude's
Jude’s Ice Cream is a premium, heavily awarded ice cream brand from the UK, celebrated for its rich flavours and unbeatable taste. With ambitions to expand into the Asia Pacific, Jude’s wanted to understand which markets offered the best opportunities and validate the commercial opportunity in New Zealand, Hong Kong, and Singapore. They partnered with Incite to provide detailed market insights and actionable recommendations to guide their entry strategy.
Jude's
MARKET ENTRY
New Zealand
Singapore
Hong Kong
The Project
Challenge
Jude’s needed to understand the commercial viability of these export markets, including the competitive landscape, key grocery channels, and partner networks capable of maintaining the brand’s premium positioning.
Approach
Incite conducted detailed market analysis, assessing pricing, channel suitability and the competitor landscape. The team then engaged and qualified distributors in each market, providing introductions and guidance to ensure the brand was presented with operators aligned with Jude’s goals.
Outcome
Jude’s now has a clear market entry strategy and strong distributor pipeline across New Zealand, Hong Kong, and Singapore, with solid insights into the ice cream category and what it takes to win in this highly mature sector.
“I just wanted to thank you for all your support, energy and drive. We really appreciate all your hard work and it has been a pleasure working with you.”