Huel
Huel, a global leader in nutritionally complete food, partnered with Incite to evaluate and develop its market entry strategy for the Asia Pacific region.
Huel
MARKET ENTRY
South Korea
Japan
The Project
Challenge
As one of the fastest-growing functional nutrition brands globally, Huel sought to identify the right approach for entering key Asian markets. The challenge lay in navigating the complexities of distribution networks, product range and consumer readiness in South Korea and Japan.
Approach
Incite conducted an in-depth market assessment to evaluate the category, channels and competitive environment across the target markets. Leveraging our established network of importers and distributors, Incite provided Huel with actionable insights and facilitated introductions to suitable local partners.
Outcome
The collaboration equipped Huel with the clarity needed to finalise its market entry strategy and establish relationships with leading distributors in Japan and South Korea. The partnership has set a strong foundation for the brand’s regional expansion.
“Incite has been an essential partner for Huel as we expand in the Asia Pacific region. Their deep understanding of the retail markets for imported food and drink products in South Korea, Japan and Thailand gave us the clarity we needed to finalise our market entry strategy. They clearly have great relationships with importers and distributors across the region and are now supporting us with building relationships with relevant local partners. I recommend them to other brands who are wanting to assess and open new export markets across the Asia Pacific region.”
