Chobani
Chobani is a leading global yoghurt-brand that has built a loyal following thanks to their reputation for natural ingredients, high protein content, and a “better-for-you” yogurt. Chobani partnered with Incite to support their expansion in the Asia Pacific region: first by driving market entry into key markets and subsequently by managing localised social media marketing across the Asia Pacific region. The aim was to secure distribution, grow awareness and establish a scalable digital marketing engine.
Chobani
MARKET ENTRY +
SOCIAL MEDIA MARKETING
Singapore The Philippines
Malaysia Vietnam
Thailand Hong Kong
The Project
Challenge
Entering new markets across Asia posed distinct challenges. Each market has its own consumer preferences, retail landscape, regulatory environment and competitive dairy category. Chobani wanted to deliver on its brand promise of excellence by partnering with an experienced distributor in each market. Once distribution was established, their mission was to build brand awareness and drive demand via social media, all under the pressure of tight timelines and high expectations.
Approach
We began with market analysis to identify the relevant retail distribution channels and key competitors, as well as a bespoke pricing model for each country. We then engaged the top tier distributors in each market to ensure Chobani had the right foundation for growth from day one. Post launch, we then developed a social media strategy that balanced global brand cohesion with local relevance. Our campaigns celebrate Chobani’s natural, high-protein goodness through locally resonant storytelling, paid media optimisation, and influencer partnerships — all backed by data-led performance tracking and continuous improvement.
Outcome
Chobani achieved successful retail entry in two new Asia Pacific markets, supported by strong brand awareness and digital growth across six markets in the region. Social media results expanded rapidly, with standout engagement and highly efficient cost-per-click results. The combined retail and digital strategy has built lasting brand equity and momentum for Chobani’s regional growth.
“I’m really happy with
the positive impact your
work has had on our
business and our consumers.”