Avalanche
Avalanche is the leading cafe style instant coffee brand in Australia and New Zealand. They partnered with Incite to support market entry and ongoing account management for its popular coffee products in Taiwan and the Philippines.
Avalanche
MARKET ENTRY +
ACCOUNT MANAGEMENT
Taiwan
the Philippines
The Project
Challenge
Avalanche sought a smooth market entry into new grocery channels while ensuring efficient distributor management and clear operational oversight. The brand needed a partner capable for guiding strategy, managing day-to-day operations, and addressing challenges promptly.
Approach
Incite implemented a structured market entry process, providing detailed insights and clear steps for launch. The team now manages the distributor relationships and ensures consistent communication and support.
Outcome
Avalanche has successfully launched in Taiwan and the Philippines, achieving strong distributor relationships and operational efficiency. The structured support from Incite has delivered a smooth market entry and established a solid foundation for future growth in the region.
“Working with Incite has been a very positive experience for our market expansion in Taiwan and the Philippines. Their market entry process is well thought out, clear and effective, making the entire process very smooth. Incite’s account management team has also been excellent in handling day-to-day operations, ensuring clear communication with distributors and resolving issues quickly. It has been a pleasure working together and we are extremely happy with the results achieved to date in both markets.”