Social Media Marketing
Social Media Marketing for Food & Beverage Exporters
Build brand awareness and drive sales with localised social media marketing in Asia Pacific markets
Who We Work With


































































































































Food & Beverage Social Media Marketing
Social media marketing on Facebook and Instagram is one of the most effective ways to build Food & Beverage brand awareness and consumer engagement in export markets. It helps your brand connect with your target audience, tell your story, and create demand before shoppers even see the product in-store.
By reaching consumers where they spend their time, social media marketing drives visibility, trust, and ultimately sales. It also plays a crucial role in influencing distribution partners and shaping buyer perceptions within competitive categories.
Growing Your Export Sales
What Makes Us Different
Incite’s Social Media Marketing Service delivers three key outcomes: awareness that gets your brand noticed, engagement that builds loyalty, and export sales.
Only Food & Beverage
Experienced in social media marketing for leading Food and Beverage brands
Regional Execution
Social media marketing services in 6 Asia Pacific countries
KOL Networks
Trusted KOL and UGC partnerships that deliver meaningful results
Trackable ROI
Clear reporting on campaign performance and ad spend
Integrated Approach
Social Media marketing aligned with export sales goals
Cost Advantage
Strong brand reach at a fraction of the cost of traditional advertising.
What We Do
Social Media Marketing
Social Media Strategy
Data-led social strategies that align with your brand and market positioning. Our approach defines the right platforms, content pillars, and audience engagement tactics to grow awareness, drive trial, and build long-term loyalty.
Content Management
From planning to publishing, we manage content that connects. Our team ensures your social channels stay active, on-brand, and relevant — delivering consistent messaging that supports your commercial objectives and resonates with your target audience.
Paid Media and Ad Campaigns
We plan and manage paid media campaigns that deliver measurable ROI. By targeting the right audiences with the right creative, we help maximise reach, optimise spend, and drive meaningful engagement and conversion.
KOL / Influencer Campaigns
We identify and collaborate with credible KOLs / influencers who align with your brand values and audience. From strategy and selection to activation and measurement, we manage partnerships that enhance authenticity and amplify reach.
Optimisation & Analytics
We track, analyse, and refine performance across all social touchpoints. Our data-driven approach ensures continuous improvement — optimising creative, targeting, and spend to strengthen engagement and deliver results that matter.
Measurable Impact
Measurable Impact
Our social media marketing services deliver a measurable impact for your brand. Using local market insights, our experienced team creates Facebook and Instagram content plans that connect with your target audience and run Meta Ad campaigns designed to increase visibility, drive engagement, and generate export sales.
Supporting Sales
Supporting Sales
Paid advertising, regular content posts, and professional community management all work together to strengthen your brand’s presence and support sales.
Making Every Dollar Count
Making Every Dollar Count
By monitoring results and optimising campaigns, we ensure every marketing dollar contributes to tangible outcomes, from brand awareness to sales growth.
How Incite’s
Social Media Service Works.
Our social media marketing services deliver a measurable impact for your brand. Using local market insights, our experienced team creates Facebook and Instagram content plans that connect with your target audience and run Meta Ad campaigns designed to increase visibility, drive engagement, and generate export sales.
Paid advertising, regular content posts, and professional community management all work together to strengthen your brand’s presence and support sales.
By monitoring results and optimising campaigns, we ensure every marketing dollar contributes to tangible outcomes, from brand awareness to sales growth.
What we do:
- Social Media Strategy
- Content Management
- Paid Media and Ad Campaigns
- KOL (Key Opinion Leader) / Influencer Strategy and Management
- Optimisations and Analytics
What Makes Incite Different
01
Food and Beverage Focus
Experienced in social media marketing for leading F&B brands
02
Regional Execution
Social media marketing services in 12 APAC countries
03
KOL Networks
Trusted KOL and UGC partnerships that deliver meaningful
04
Trackable ROI and Ad Spend Transparency
Clear reporting, transparent ad spend reporting, clear ROI
05
Integrated Approach
Social Media marketing aligned with export sales goals
06
Cost Advantage
Strong brand reach at a fraction of the cost of traditional advertising.
Who We Work With
See Real Results
Juice Lab Launches in New Zealand
As Australia’s number one Juice Shot brand, Juice Lab’s expansion across the Tasman is a major milestone and one we’re proud to have supported through a focused market entry project.
Juice Lab Launches in New Zealand
As Australia’s number one Juice Shot brand, Juice Lab’s expansion across the Tasman is a major milestone and one we’re proud to have supported through a focused market entry project.
Juice Lab Launches in New Zealand
As Australia’s number one Juice Shot brand, Juice Lab’s expansion across the Tasman is a major milestone and one we’re proud to have supported through a focused market entry project.
I’m really happy with the positive impact your work has had on our business and our consumers.
Senior Vice President International
Chobani
We are really happy with the work you have been doing. Fantastic to see the community growing and what a great CPC! Thanks for sharing these results, love your work.
Marketing Manager
Inghams Enterprises (NZ) Pte Ltd
Incite’s work ethic is second to none and we are privileged to call you a partner in the industry.
Head of Export
Fine Food Holdings
Your Go-To Hub for
Export Strategy
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reviews.
Frequently Asked Questions:
Social Media Marketing Services
Which social media platforms do you manage?
Meta (Facebook and Instagram), TikTok and Spotify.
Can we focus on certain APAC markets only?
Yes and we recommend that you treat each market individually as localisation is key to maximising ROI.
How do you measure performance and ROI?
The metrics we track are designed to match the campaign’s purpose. For instance, an Awareness campaigns focus on Reach, Impressions and CPM with frequency driving brand recall and trust, versus Traffic campaigns that prioritise Clicks, CTR and CPC to indicate intent and conversion potential.
How long should a social media campaign run?
An always-on approach to social media usually delivers the best results. We recommend running campaigns for at least three months to capture month-over-month trends, apply optimisations, and allow time for meaningful testing.
What experience do you have working with Food & Beverage brands in export markets?
Incite has worked extensively with global food and beverage brands exporting to markets across the Asia Pacific region. We’ve learned that even similar campaigns can perform differently in each market, which informs how we tailor strategies for local conditions.
Do you create brand assets?
To keep costs lean, we leverage your brand’s existing assets, however, if content creation is required, a quote can be provided upon request.
How do you select your KOL / influencers?
Influencers or Key Opinion Leaders (KOL) as they are more commonly called in Asia, are selected based on their aligment to the brand, the target audience and the location of their followers.
What happens if we want to pause or change our ad campaigns mid-way?
Urgent edits to live campaigns can usually be made within 1–2 days, depending on the scope of the change.
How soon can we expect to see results?
Results vary by campaign objective and advertising budgets, but most see immediate impact in reach and audience growth. Awareness and brand recall build over time with quality engagement typically emerging around three months and stronger brand recall and audience saturation after about six months of consistent activity. Timelines can vary depending on campaign type (e.g. traffic vs. awareness), asset quality and market maturity.
How much do I need to spend on ads?
Ad budgets should align with your objectives and several factors will influence the ideal monthly spend. We’ll review this during the onboarding process and agree on the most effective budget together.
Ready to Grow Your Exports in Asia-Pacific?
Let’s explore how we can help. Share a few details so we can better understand your goals and connect you with the right support.
Ready to Explore New Markets?
Incite’s 2025 Guide
Incite’s 2025 Guide to Appointing Asia Pacific Distributors
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