WE understand the region
Our People
Only by operating on-the-ground here can you truly understand what drives the Food and Beverage sector, how decisions are made and what’s required to be successful.
Our People
We fast track your export sales
We align your commercial objectives with market realities to formulate a winning export strategy to give your business the best chance of succeeding in the high growth markets of the Asia Pacific.
The Incite Team
Our People
We understand the region; by living and working within diverse cultures and business environments, while remaining sensitive to global business norms.
Nada Young
Partner + Head of Client Strategy
With 14 years of experience helping brands enter and expand in the Asia Pacific, Nada leads the sales team and advises clients on strategy and planning. Nada’s expertise spans market entry, channel and competitor analysis, commercial business planning and relationship management. With a deep understanding of commercial market norms, Nada helps brands develop winning export strategies that drive profitability and long-term success.
Cameron Gordon
Partner + Head of Client Growth
Since 2011 Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands. As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially attractive for our client brands, their distribution partners and their downstream customers. Cameron is Chair of the ASEAN Food & Drink Exporters Forum.
Will Gordon
Commercial Director
Since 2012, William has worked in senior Sales and Marketing roles, building FMCG brands across Asia, Australasia, the UK, and Europe. His work with major retailers like Woolworths, Coles, and Holland & Barrett, and platforms like Amazon, has shaped his expertise in product launches and sustained growth. In 2023, he was named Holland & Barrett UK’s Account Manager of the Year. At Incite, William leads route-to-market strategy for brands entering the Asia Pacific, guiding a team that secures top distributors for sustainable growth. He has recently launched several major FMCG brands in Japan, Australia, and New Zealand.
Jien Ferrer
Asia Sales Manager
With over 11 years of experience in the FMCG sector, Jien has a proven track record in driving export market expansion with deep expertise in business development, marketing and distribution across the Asia-Pacific region. Known for her leadership and innovation, she drives growth, challenges norms and builds lasting business partnerships.
Tanibel Ang
Business Development Manager and Market Specialist
Tani brings over 15 years of FMCG experience, specialising in importation, distribution and the retail and foodservice sectors in the Philippines. She has led sourcing, compliance and business development for an import company and driven brand growth through strategy, marketing and retail negotiations. With hands-on expertise in logistics and merchandising, Tani bridges strategy and execution to deliver results in competitive markets.
Yukino Yamamoto
Market Specialist
With over 10 years of experience in market entry, branding, and market research, Yukino has extensive experience working in Asia, especially Japan. Her expertise in import and export operations enables seamless market entry and drives impactful business growth in the F&B industry and hospitality sectors.
Teguh Prastowo
Financial Manager - FP&A
With over a decade of experience in financial planning and analysis, management reporting and strategic budgeting, Teguh has worked with brands across various industries. With a solid foundation in accounting and a certification in financial modelling and valuation, he brings analytical rigour and business insight to support data-driven decision-making and drive sustainable growth for both the company and clients.
Louise Choee
Marketing Manager
With 14 years of global marketing experience, Louise has worked with a range of brands from Fortune 500 CPG companies to fast-growing start-ups across Canada, the U.S., Australia and Asia. She currently leads the marketing team, oversees client relationships and drives departmental growth. Known for her data-driven approach, creative thinking and efficient execution, Louise brings both strategic insight and hands-on expertise to every project.
Nikki Carr
Integrated Marketing & Accounts Manager
With 10 years of communications experience, Nikki has worked in government relations with various businesses in Canada and now leads strategic social media marketing across Southeast Asia for Incite. She manages diverse client accounts, executes high-performing paid campaigns and drives brand awareness through regionally relevant, trend-driven content and multimedia storytelling.
Felicity Bone
Social Media Strategist
Felicity brings over five years of specialised F&B marketing experience with a sharp focus on crafting performance-led social and paid media campaigns. Blending creativity with strategic insight, she leverages data to optimise growth and deliver measurable impact for every brand she works with.
Emir Saleh
Social Media Coordinator
With experience in social media, content creation, and graphic design, Emir has worked with lifestyle and F&B brands to create engaging content to help grow their online presence. His experience spans from content planning, copywriting, photography, video editing, and KOL collaborations, alongside a background in illustration and design. He enjoys bringing new and creative ideas to life while using insights from social media performance to help brands connect with their audiences.
Kate Gresson
Business Support Executive
Kate joined Incite in October 2024, bringing experience from both large corporate institutions and early-stage tech startups. She efficiently manages a range of administrative functions, ensuring seamless coordination across departments. Known for her strong interpersonal skills, Kate builds and maintains effective relationships with clients and distributors and provides valuable support to the sales team.
The Incite Team
Our People
Based across the region, our team is dedicated to helping food and beverage brands succeed in Asia Pacific.
Nada Young
Partner + Head of Client Strategy
Cameron Gordon
Partner + Head of Client Growth