F&B Export Guide to Malaysia
Malaysia is a diverse and emerging market that is full of potential.
This Guide is designed for Food and Drink Exporters considering launching or growing export sales to the Malaysia grocery market.
Excerpt:
Malaysia offers significant export led growth opportunities for food and drink brands, a cosmopolitan Southeast Asian nation with a population of 32 million.
Known for its diversity, Malaysia is made up of three main ethnicities; Malay (67.4%), Chinese-Malays (24.6%), Indians-Malays (7.3%) and Others (0.7%).
This blend of cultures has led to Malaysia having the one of the most diverse cuisines available in the region. Indeed, food is at the centre of the Malaysian culture. So much so that Malaysians tend to greet people by asking 'Have you eaten?' rather than the traditional "Hello".