Commercial Director

Since 2012, William has worked in senior Sales and Marketing roles, building FMCG brands across Asia, Australasia, the UK, and Europe. His work with major retailers like Woolworths, Coles, and Holland & Barrett, and platforms like Amazon, has shaped his expertise in product launches and sustained growth. In 2023, he was named Holland & Barrett UK’s Account Manager of the Year. At Incite, William leads route-to-market strategy for brands entering the Asia Pacific, guiding a team that secures top distributors for sustainable growth. He has recently launched several major FMCG brands in Japan, Australia, and New Zealand.