The Winter Olympics in PyeongChang, Korea, attracted more than star athletes this year. Enterprising F&B companies were quick to take advantage of the thousands of hungry tourists with cleaver gimmicks and well placed pop up restaurants.
CJ Cheiljedang supplied over 50,000 dumplings to cafeterias in Olympic Gillage. Considering there were only about 5,000 athletes that participated in the Games each person must have consumed more than 10 CJ's dumplings during their stay. CJ claimed it was a great opportunity to promote Korean food.
Ottogi, one of the major instant ramen companies and the official supporter of the Winter Olympics, launched a host of new products during the Olympics. The brand attracted even more attention when their sponsored athlete, speed skating Lee Seung Hoon, won gold.
Not to be outdone by the others, McDonald's opened a giant hamburger shaped store in the middle of Olympic Park. It quickly became a tourist attraction and was visited by some 81,000 people in just 10 days. McDonald's also launched a limited addition 'Pyeongchang Beef Burger' at 400 stores across Korea. The burger sold out in 30 minutes.
Coca-Cola made a giant vending machine in Gangreung city, not far from Pyeongchang. At 20 meters high, the vending machine was actually a building wrapped with Coca Cola promotional canvas.