It sounds a bit like a type of fruit, but the Checksumer is actually Korean slang for the savvy consumer who checks-out (researches) a product before making their purchase. Parents are a particularly large segment of Checksumers as they search for safe and healthy products for their children.

Typically, the search will begin online where the Checksumer merrily clicks away on links, viewing websites and reading blogs and invariably landing on amazon to read the product reviews. To sway the Checksumer, information needs to be highly visual and bite sized.