The golden trinity of exporting is product, price and distribution – but getting them into perfect alignment from the first container is a rare thing indeed.

When Korean CVS (convenience store) chain CU sold out of 400,000 Japanese Mochi Rolls just days from the goods hitting the market they knew they had stuck gold.

With just 2 SKUs (stock keeping units) in the range, the tasty Japanese treat is imported directly from Japan by CU for distribution to their 8,000+ stores.

This kind of wild success makes all the new product misfires worthwhile.