Press and Articles

When looking at the probability of long-term success for a food and beverage brand entering Singapore, brands often forget that entering the market is not the prize; staying and growing over the long-term is. Maintaining and growing grocery listings through diligent account management is critical to long-term survival. Hugo Morrison-Corley, Asia Sales Manager at Incite, shares his tips for account management in Singapore.

Singapore presents great opportunities for food and beverage brands, but with only a small number of retail banners dominating the grocery landscape in Singapore, surviving and growing in the Singapore market requires a strong collaboration between brands and their local importers and distributors. When appointing a local partner, there are many factors to consider and Will Gordon, Commercial Director at Incite, shares his top three.

Will Gordon, Commercial Director at Incite, shares his thoughts on what the critical success factors are for brands looking at entering and growing the Australian market, and why import food and drink brands should consider Australia.

Felicity Bone, Social Media Coordinator at Incite, shares her expertise on some of the differences between the Philippines, Malaysia, Singapore, and Hong Kong based on the social media programs she has implemented for Incite’s clients in these markets.

The Philippines market presents significant export sales opportunities for F&B brands with a burgeoning premium grocery sector and open-minded and social media savvy consumers who are looking to experience new international brands and product offerings. It’s an exciting time for the Philippines as they grow and emerge as a major economy in Southeast Asia, and a market of choice for food and beverage exporters.