We understand the region

We work within diverse cultures and business environments, while remaining sensitive to global business norms.
Our expertise spans market analysis, price strategy, sales and distribution, deal making and account management.

Cameron Gordon –
Director

Cameron advises and assists global food and beverage brands in establishing export markets throughout Asia.

Cameron has almost a decade of experience working with major importers and distributors in Southeast Asia, Taiwan, South Korea and Hong Kong. His expertise spans cross boarder sales, deal making and distribution. 

Cameron has an extensive global network of customers in the F&B sector and an in-depth knowledge of F&B market, industry players and market dynamics.

Cameron is a New Zealand specialist in Free Trade Agreement (FTA) export compliance, playing a leading role in establishing the New Zealand Chambers of Commerce New Zealand Customs approved services for goods certification under the New Zealand-China FTA and the ASEAN-Australia-New Zealand FTA, certifying a large proportion of New Zealand exports to these FTA partner countries.

Cameron is a regular contributor to leading New Zealand international trade focussed publications, including Exporter Magazine, NZ Business and the Export New Zealand Exporter Link on export focussed issues. In his former role as Manager of the International Trade Division at the Auckland Chamber of Commerce, Cameron advised and assisted leading New Zealand companies with export related business. 

p.+65 6240 6939
e. camerongordon@exportincite.com

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Nada Young –
Director

Based in Indonesia and having worked in the region for the last seven years, Nada has extensive networks across the region and first hand experience in helping clients gain distribution in Asian markets and then supporting their operations in-market day to day.

With an in depth understanding of the F&B sector and business norms in Asia, Nada’s expertise spans cost modelling, competitor analysis and relationship management. Her extensive work with F&B exporters and distributors throughout Asia enables her to quickly establish fair trading terms and negotiate winning distribution partnerships on behalf of her clients.

Formerly the International Trade Advisor at the Auckland Chamber of Commerce, Nada managed a number of Auckland based bilateral and regional Business Councils, assisting New Zealand businesses to access off-shore markets. While at the Chamber, Nada also established the Chamber’s International Business Leaders Forums', in Auckland. The Forums continue to assist hundreds of New Zealand businesses in their quest to take on international markets, especially Taiwan, China and countries within the ASEAN region.

Nada is a regular contributor to magazines including Exporter, Business Plus and the New Zealand Herald online.

m. +62 821 4424 8726
e. nadayoung@exportincite.com

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Sang Park –
Korea Country Manager

Sang has held instrumental roles in the Korean F&B import/export sector for the past two decades.

Following his education in the U.S, Sang returned to Korea in 1998 to take up work assisting international food brands become established in the Korean market.

Sang has an in-depth knowledge of the Korean retail channel. During his time at Shinsegae, the largest retailer in Korea, Sang was the Business Development Manager, overseeing the launch of new international brands. He later became the Brand Manager for foreign, imported brands at Shinesgae.

Sang left Shinsegae to earn an MBA from Seoul National University. He then co-founded an F&B import and distribution company and successfully led the company for 10 years as CEO, introducing numerous foreign F&B brands into Korea.

Throughout his career, Sang has developed strong networks with various F&B related organisations and personnel, and he has accumulated extensive knowledge of the import/export businesses.

박상우 한국사무소장은 지난 20년간, 수출입 분야에서 중요한 역할을 해 왔습니다.

미국에서 교육받은 그는 1998년 한국으로 귀국하여 한국으로 진출하는 해외브랜드에 대한 업무를 시작하였습니다.

박상우 소장은 소매분야에서 많은 경험을 쌓아 왔으며, 가장 큰 소매회사 중 하나인 신세계 계열에서 Business Development Manager로 근무하면서 한국시장에 신규 런칭하는 해외브랜드에 대한 전반적인 과정을 관리하는 역할을 담당하였습니다.

그는 신세계를 떠난 후, 서울대학교에서 경영학 석사학위를 취득하였고, 식음료 전문 무역/유통회사를 공동설립 하였으며 지난 10년간 대표로서 회사를 성공적으로 이끌어 오면서 많은 해외 식음료 브랜드를 한국에 소개하였습니다.

그 동안의 경력을 통해 박상우 소장은 식음료 관련, 많은 업체 및 인원과의 네트워킹을 발전시켜 나아갔으며 수출입 분야에 대한 전문적인 지식을 쌓아왔습니다.

m. +82 10 4729 2211

p. +82 70 7847 8720

e. sangwoopark@exportincite.com

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Phil Kow –
Taiwan Country Manager

Phil has over 10 years experience in key management roles in the FMCG sector working with iconic brands and major multi-national organisations.

Prior to joining Incite, Phil was the National Retail Sales Manager at Nestlé Taiwan where he became a master at driving volume by maximising distribution and the implementation of creative sales and marketing strategies to stimulate consumer demand.

Before leading the retail sales force for Nestle, Phil was the National Account Manager for Modelēze International, working with global power brands such as Oreo and Cadbury to develop supply chain efficiencies and create strategic partnerships with retailers and distributors.

Phil has been responsible for numerous product launches, adapting brand marketing campaigns to meet the needs of local conditions and expanding distribution to rapidly gain market share.

e. philkow@exportincite.com

m.‭+886 933 006 568‬

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Contact Info

Get in touch with us today to find out how we can help you maximise your export business in Asia.

Address

PO Box 106-260, Auckland, New Zealand, 1143 |
168 Robinson Road, #12-01 Capital Tower, Singapore 068912

Phones

New Zealand Office +64 9 889 0041
Singapore Office +65 6240 6939