We understand the region

We work within diverse cultures and business environments, while remaining sensitive to Western business norms.
Our expertise spans market entry, market intelligence, sales and distributor management.

Cameron Gordon –

Cameron advises and assists global food and beverage brands in establishing export markets throughout Asia.

Based permanently in Asia since 2011, Cameron works with major Southeast Asian, Taiwanese, South Korean and Hong Kong importers and distributors in the establishment of client food and beverage brands in each country.

Cameron has an extensive global network of customers in the F&B sector and an in-depth knowledge of F&B market composition, industry players and market trends.

Cameron is a New Zealand specialist in Free Trade Agreement (FTA) export compliance, playing a leading role in establishing the New Zealand Chambers of Commerce New Zealand Customs approved services for goods certification under the New Zealand-China FTA and the ASEAN-Australia-New Zealand FTA, certifying a large proportion of New Zealand exports to these FTA partner countries.

Cameron is a regular contributor to leading New Zealand international trade focussed publications, including Exporter Magazine, NZ Business and the Export New Zealand Exporter Link on export focussed issues. In his former role as Manager of the International Trade Division at the Auckland Chamber of Commerce, Cameron advised and assisted leading New Zealand companies with export related business. 

m.+62 821 2258 8237
e. camerongordon@exportincite.com

NB. Cameron travels frequently. This number is updated in accordance with his current location.


Nada Young –

Based in Indonesia and having worked in the region for the last four years, Nada has extensive networks across the region and first hand experience in supporting clients to develop their business in Asia.

With an in depth understanding of the F&B sector and business norms in Asia, Nada’s expertise spans cost modelling, competitor analysis and strategic development. Her extensive work with F&B exporters and distributors throughout Asia enables her to quickly establish fair trading terms and negotiate winning distribution partnerships on behalf of her clients.

Formerly the International Trade Advisor at the Auckland Chamber of Commerce, Nada managed a number of Auckland based bilateral and regional Business Councils, assisting New Zealand businesses to access off-shore markets. While at the Chamber, Nada also established the Chamber’s International Business Leaders Forums', in Auckland. The Forums continue to assist hundreds of New Zealand businesses in their quest to take on international markets, especially Taiwan, China and countries within the ASEAN region.

Nada is a regular contributor to magazines including Exporter, Business Plus and the New Zealand Herald online.

m.+62 821 4424 8726
e. nadayoung@exportincite.com

NB. Nada travels frequently. This number is updated in accordance with her current location.


Thomas Tseng –
Taiwan Country Manager

Thomas is a F&B expert who has been based in Taiwan since 2008. Thomas has accumulated a wealth of industry knowledge throughout Taiwan and Southeast Asia.

With a deep understanding of the foodservice and retail sector, Thomas leverages his keen market insights to help grow businesses and connect people across the region.

In his previous role with global dairy giant, Fonterra, Thomas was New Product Development Manager for the foodservice sector in Taiwan. He was instrumental in providing in-depth gap analysis that enabled the successful launching of several key products.

Thomas also played a leading role in replicating the Taiwan Model to other Fonterra businesses across Asia, and contributed to the rise of the new ‘Asian Bakery’ Trend in the region.



m.+886 920-338-86

e. thomastseng@exportincite.com


Sang Park –
Korea Country Manager

Sang has held instrumental roles in the Korean food import/export sector for the past two decades.

Following his education in the U.S, Sang returned to Korea in 1998 to take up work assisting international food brands become established in the Korean market.

Sang has an in-depth knowledge of the Korean retail channel. During his time at Shinsegae, the largest retailer in Korea, Sang was the Business Development Manager, overseeing the launch of new international brands. He later became the Brand Manager for foreign, imported brands at Shinesgae.

Sang left Shinsegae to earn an MBA from Seoul National University. He then co-founded an F&B import and distribution company and successfully led the company for 10 years as CEO, introducing numerous foreign F&B brands into Korea.

Throughout his career, Sang has developed strong networks with various F&B related organisations and personnel, and he has accumulated extensive knowledge of the import/export businesses.

박상우 한국사무소장은 지난 20년간, 수출입 분야에서 중요한 역할을 해 왔습니다.

미국에서 교육받은 그는 1998년 한국으로 귀국하여 한국으로 진출하는 해외브랜드에 대한 업무를 시작하였습니다.

박상우 소장은 소매분야에서 많은 경험을 쌓아 왔으며, 가장 큰 소매회사 중 하나인 신세계 계열에서 Business Development Manager로 근무하면서 한국시장에 신규 런칭하는 해외브랜드에 대한 전반적인 과정을 관리하는 역할을 담당하였습니다.

그는 신세계를 떠난 후, 서울대학교에서 경영학 석사학위를 취득하였고, 식음료 전문 무역/유통회사를 공동설립 하였으며 지난 10년간 대표로서 회사를 성공적으로 이끌어 오면서 많은 해외 식음료 브랜드를 한국에 소개하였습니다.

그 동안의 경력을 통해 박상우 소장은 식음료 관련, 많은 업체 및 인원과의 네트워킹을 발전시켜 나아갔으며 수출입 분야에 대한 전문적인 지식을 쌓아왔습니다.

m. +82 10 4729 2211

e. sangwoopark@exportincite.com


Contact Info

Get in touch with us today to find out how we can help you maximise your export business in Asia.


PO Box 106-260, Auckland, New Zealand, 1143 |
168 Robinson Road, #12-01 Capital Tower, Singapore 068912


New Zealand Office +64 9 889 0041