We understand the region

We work within diverse cultures and business environments, while remaining sensitive to Western business norms.
Our expertise spans market entry, market intelligence, sales and distributor management.

Cameron Gordon –
Director

Cameron advises and assists global food and beverage brands in developing export markets throughout Asia. Based permanently in Asia since 2011, Cameron travels constantly, working with leading importers and distributors across Southeast Asia, Taiwan, Hong Kong and Korea to launch new food and beverage suppliers in each market.

Cameron is a New Zealand specialist in Free Trade Agreement (FTA) export compliance and played a leading role in establishing the New Zealand Chambers of Commerce, New Zealand Customs approved protocol for certification under the New Zealand-China FTA and the ASEAN- Australia-New Zealand FTA.

Cameron is a regular contributor to prominent international trade focussed publications, including Exporter Magazine, NZ Business and the Export Link. Cameron has written the import chapter for the New Zealand Export and Trade Handbook annually since 2009.

In 2010 and 2011, Cameron was invited by the Taiwanese Government to attend a programme focused on bringing together future leaders in the Asia Pacific region, and in 2011 he was invited by the ASEAN Secretariat to present to a meeting of senior officials in Indonesia about New Zealand private sectors views on the effectiveness of the ASEAN-Australia-New Zealand FTA (AANZFTA).

In his former role as Manager of the International Trade Division at the Auckland Chamber of Commerce, Cameron advised and assisted leading New Zealand companies with their export businesses.

m.+65 3 159 0657
e. camerongordon@exportincite.com

NB. Cameron travels frequently. This number is updated in accordance with his current location.

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Nada Young –
Director

Based in Indonesia and having worked in the region for the last four years, Nada has extensive networks across the region and first hand experience in supporting clients to develop their business in Asia.

With an in depth understanding of the F&B sector and business norms in Asia, Nada’s expertise spans cost modelling, competitor analysis and strategic development. Her extensive work with F&B exporters and distributors throughout Asia enables her to quickly establish fair trading terms and negotiate winning distribution partnerships on behalf of her clients.

Formerly the International Trade Advisor at the Auckland Chamber of Commerce, Nada managed a number of Auckland based bilateral and regional Business Councils, assisting New Zealand businesses to access off-shore markets. While at the Chamber, Nada also established the Chamber’s International Business Leaders Forums', in Auckland. The Forums continue to assist hundreds of New Zealand businesses in their quest to take on international markets, especially Taiwan, China and countries within the ASEAN region.

Nada is a regular contributor to magazines including Exporter, Business Plus and the New Zealand Herald online.

m.+62 821 4424 8726
e. nadayoung@exportincite.com

NB. Nada travels frequently. This number is updated in accordance with her current location.

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Thomas Tseng –
Taiwan Country Manager

Thomas is a F&B expert who has been based in Taiwan since 2008. Thomas has accumulated a wealth of industry knowledge throughout Taiwan and Southeast Asia.

With a deep understanding of the foodservice and retail sector, Thomas leverages his keen market insights to help grow businesses and connect people across the region.

In his previous role with global dairy giant, Fonterra, Thomas was New Product Development Manager for the foodservice sector in Taiwan. He was instrumental in providing in-depth gap analysis that enabled the successful launching of several key products.

Thomas also played a leading role in replicating the Taiwan Model to other Fonterra businesses across Asia, and contributed to the rise of the new ‘Asian Bakery’ Trend in the region.

Thomas自2008年起即投入台灣餐飲業市場,累積了豐富的產業經驗與專業知識,對於台灣與東南亞市場更是有著深刻的瞭解與認識。憑藉獨到精準的專業眼光,Thomas特別專精於食品加工與消費通路中發掘生意機會。

曾經任職於安佳永紐,擔任新品開發經理與總經理特助職位,並成功地提開發數項適合台灣市場的新產品,加深安佳永紐於業界的領導地位。Thomas更曾經代表台灣出席恆天然全球區域會議,將台灣經驗與商業模式複製到恆天然的其他東南亞分公司,創造出席捲東南亞市場的台灣麵包流行趨勢。

m.+886 920-338-86

e. thomastseng@exportincite.com

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Sang Park –
Korea Country Manager

Sang has held instrumental roles in the Korean food import/export sector for the past two decades.

Following his education in the U.S, Sang returned to Korea in 1998 to take up work assisting international food brands become established in the Korean market.

Sang has an in-depth knowledge of the Korean retail channel. During his time at Shinsegae, the largest retailer in Korea, Sang was the Business Development Manager, overseeing the launch of new international brands. He later became the Brand Manager for foreign, imported brands at Shinesgae.

Sang left Shinsegae to earn an MBA from Seoul National University. He then co-founded an F&B import and distribution company and successfully led the company for 10 years as CEO, introducing numerous foreign F&B brands into Korea.

Throughout his career, Sang has developed strong networks with various F&B related organisations and personnel, and he has accumulated extensive knowledge of the import/export businesses.

박상우 한국사무소장은 지난 20년간, 수출입 분야에서 중요한 역할을 해 왔습니다.

미국에서 교육받은 그는 1998년 한국으로 귀국하여 한국으로 진출하는 해외브랜드에 대한 업무를 시작하였습니다.

박상우 소장은 소매분야에서 많은 경험을 쌓아 왔으며, 가장 큰 소매회사 중 하나인 신세계 계열에서 Business Development Manager로 근무하면서 한국시장에 신규 런칭하는 해외브랜드에 대한 전반적인 과정을 관리하는 역할을 담당하였습니다.

그는 신세계를 떠난 후, 서울대학교에서 경영학 석사학위를 취득하였고, 식음료 전문 무역/유통회사를 공동설립 하였으며 지난 10년간 대표로서 회사를 성공적으로 이끌어 오면서 많은 해외 식음료 브랜드를 한국에 소개하였습니다.

그 동안의 경력을 통해 박상우 소장은 식음료 관련, 많은 업체 및 인원과의 네트워킹을 발전시켜 나아갔으며 수출입 분야에 대한 전문적인 지식을 쌓아왔습니다.

m. +82 10 4729 2211

e. sangwoopark@exportincite.com

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Contact Info

Get in touch with us today to find out how we can help you maximise your export business in Asia.

Address

PO Box 106-260, Auckland, New Zealand, 1143 |
168 Robinson Road, #12-01 Capital Tower, Singapore 068912

Phones

New Zealand Office +64 9 889 0041
Singapore Office +65 3 159 0657